It’s a question we get time and time again, “How should I go about launching my brand!?” Well friends, let me be the first to say that it doesn’t have to be stressful! I’m sharing five tips to follow for a successful brand launch whether you’re a brand new biz or rebranding.

From solo entrepreneur to a boss with two full-time employees and one part-time, here are three things I did when I knew I was ready to take the leap and hire an employee for the first time.

I’m covering what the heck the term lead generation means and why it’s SO important for small businesses. Plus, I’m sharing my favorite way to generate leads online — spoiler: it’s freebies. The dos and don’ts of creating a valuable freebie for your audience and six proven lead-generating freebie ideas for you to take and implement on your own!

Your website photography plays a crucial role in showcasing your products effectively, communicating the look and feel of your brand, and driving those sales! Quality product photography can make or break your store's online success, especially as a small business. Standout imagery will not only showcase your goods in the best light possible but it also creates a sense of trust and credibility for potential customers — all of which will influence those buying decisions.

In this branding case study, we share how we helped Polished Prints create an elevated yet relatable brand that helped her feel confident to chase after her business goals in the e-commerce industry.

From working way past 5 pm and into the night to having set boundaries to protect my time with my family, here are three key things I’ve learned while balancing life as a mom and business owner.

Calling all designers, if you’re not doing these three things when designing a Shopify website for your clients you should be.

Whether you need a custom box design, custom food packaging, or any other packaging design, here are three things you need to know before hiring a designer.

In this branding and website design case study, we share how we helped Every Day Collective Co. create a memorable brand that helped her feel confident to grow her online presence and really lean into all things e-commerce.

Wanna know the number one question I got asked when I was pregnant? And no, I’m not saying this to sound like the stereotypical influencer who gets *~ SoOoO MANY questions~*, but truthfully, aside from asking if I had a name picked out, everyone wanted to know what my maternity leave plans were!

From more COLOR, intricate details, and experimental design treatments to interactive design, bold statements, and let’s not forget AI generated imagery here are our design trend predictions for the new year.

In true Brighten Made fashion, I’m sharing some highs and lows for 2023.